Dive Brief:
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Bigcommerce and Square have announced a partnership to provide brick-and-mortar retailers without an online presence an easy way to establish an e-commerce site.
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Square merchants in the U.S. and Canada can quickly establish an online store using the Bigcommerce platform, which features order processing, analytics, responsive themes, mobile commerce, and marketing tools.
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The integration between Square and Bigcommerce also allows retailers to maintain sales and inventory offline and online.
Dive Insight:
This is the kind of development that can be a godsend for smaller retailers that are in danger of falling behind in e-commerce and m-commerce at a moment where web and mobile sales are rising fast. That will likely also have a compounding effect, helping e-commerce grow that much more precipitously.
“Bigcommerce is helping Square merchants take their businesses to the next level,” Bigcommerce co-founder and CEO Eddie Machaalani said in a statement. “Ecommerce has fundamentally changed the ways in which retailers reach and attract customers. Through this integration, we’re making it easier than ever for merchants to grow their brand and revenue without the burden of introducing additional complexity to their businesses.”