Dive Brief:
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Cedar Rapids, Iowa-based BHFO Inc. is consolidating its operations to improve efficiencies and handle its rapid growth. The company saw $25 million in revenue and expects more than $30 million this year.
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The 10-year-old global e-retailer sells through its eBay shop and will continue to sell there and on other marketplaces, but will open its own website for direct purchases.
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The new facility will include a warehouse and office space with various employee amenities that the company says will help continue its growth with top talent.
Dive Insight:
BHFO Inc. sells discounted and discontinued name-brand merchandise and is busting beyond its early strategy of selling through eBay. The company is a great example of e-commerce success, making savvy use of eBay and other online marketplace to move inventory quickly and efficiently, pleasing customers with top brands at good prices along the way.