Dive Brief:
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Quickly expanding jewelry e-retailer BaubleBar is announcing that it has raised $10 million in a round of funding led by Tory Burch co-founder J. Christopher Burch.
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The money will go to expand yet further, including boosting its partnerships with retailers like Nordstrom department stores and Urban Outfitters’ Anthropologie, expanding its own stores, and funding the improvement of logistics like fulfillment.
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BaubleBar was founded in 2011 by finance analysts Amy Jain and Daniella Yacobovsky.
Dive Insight:
The BaubleBar approach of using analytics to help determine trends and get them tout suite into stores and available online is a shining example of the intersection of tech and retail.