Dive Brief:
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Online business file-sharing and cloud services company Box has tapped Josh Chernoff, who has headed Bain & Company’s retail practice, to run its new retail division.
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Box for Retail has been in operation since fall 2014 and has already attracted retailers Neiman Marcus, Sephora, American Apparel, and Benefit Cosmetics, among others.
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Chernoff started at Bain & Company in 2005 and was previously at A.T. Kearney for 14 years, most recently leading their global retail practice. He began his retail experience at Macy’s as an operating executive before heading to business school.
Dive Insight:
With Box for Retail, the data management and workflow company has a lot of opportunity to shape the way retailers structure much of their operations and logistics, at a time when many retailers are looking for profound changes and improvements to their systems.
"Some companies use [Box] to collaborate behind the scenes between different locations, some use it on mobile devices to take special orders of products that aren’t in the store,” Chernoff told Re/Code. “Usually, when a store would try to do things [themselves], the tools they’d use would be home-grown and kind of stitched together.”