Dive Brief:
- Patrick Pruniaux, former VP of sales at Swiss watchmaker Tag Heuer, began his first day working for Apple this Monday.
- Pruniaux's position at Apple is unclear, but many are speculating that he will be involved in plans to release the much-anticipated iWatch smart watch.
- This is the second hire from the fashion industry for Apple in the past few months: Angela Ahrendts, previously the CEO of Burberry, started working for the company in April.
Dive Insight:
Pruniaux joins a formable team of ex-luxury fashion execs in this move to Apple, including Ahredts and Paul Deneve from Yves St. Laurent, who joined the company last year as the CEO for special projects. This recruiting trend points to Apple's assumed focus on wearable tech -- perhaps starting with the iWatch. It seems like a smart move, as many wearable tech devices are not only expected to be useful, but beautiful as well.