Dive Brief:
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Apple has named Musa Tariq as its new digital marketing director.
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Tariq is well known for successful social media marketing campaigns at both Nike, where he was most recently, and at Burberry, where he worked closely with Apple’s new chief of retail Angela Ahrendts.
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News of the hire was first noticed, appropriately enough, on Tariq’s Twitter feed.
Dive Insight:
Observers, including at 9to5mac, have noted that Musa Tariq’s move is a sign that Apple has changed its attitude toward social media marketing, perhaps acknowledging that its approach could stand some investment and improvements. The company may also be trying to recreate the magic that many believe Tariq and Ahrendts were capable of at Burberry.