Dive Brief:
-
Amazon’s Prime Now is now delivering items from local stores in addition to its own inventory and vendors in certain Manhattan neighborhoods, and the program will soon be expanding further in New York City.
-
Amazon's one-hour delivery Prime Now program was launched last year during the busy holiday shopping season.
-
The company says it will also expand Prime Now to include deliveries from local stores to the other cities where Prime Now operates, which include Atlanta, Austin, Baltimore, Brooklyn, Dallas, and Miami.
Dive Insight:
With this move, Amazon aims to stop ceding ground to competitors in the on-demand delivery space, which include Instacart, Postmates, Uber, and others. The success of any of these companies in the long run may well depend on who has the most nimble logistics and can edge these operations to profitability.