Dive Brief:
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In McCann Worldgroup’s report “The Truth About Privacy - 2013 Update,” its “global thought leadership unit” polled 1,100 Americans. The methods included five focus groups, including consumers ages 16 to 60.
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Amazon stands out as the most admired company, and that’s risen from 34% in 2011, when the study was last conducted, to 47%. Only 7% of Americans polled saw Amazon as a privacy threat.
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Banks are the most trusted entity when it comes to privacy, the study found.
Dive Insight:
As the use of social media, e-commerce, and technologies like iBeacon heat up in the retail sector, companies should tread carefully, and this study underscores that. Americans are willing to leave data in the hands of companies that not only give them something in return in the form of deals or perks, but also give them a sense of security. Email [email protected] for an executive summary of the report.