Dive Brief:
- Amazon announced that it will sell the September issue of Vogue on its website and deliver it ahead of its general release in a limited-edition box.
- Presenting the fall collections, Vogue’s September issue is traditionally the largest of the year, with more than 400 pages of reporting and advertising.
- The partnership with Vogue publisher Condé Nast is seen as a way for Amazon to tap a more upscale fashion customer, and for luxury brands to tap into e-commerce.
Dive Insight:
Amazon will offer a sneak peek at designers’ fall collections by delivering copies of Vogue’s September issue early to its customers. On sale at newsstands Aug. 19, the September issue is traditionally the biggest of the year; in 2014, it reached 462 pages of editorial and advertising. Amazon will deliver copies as early as Aug. 14 in a limited-edition Vogue box.
Amazon has been making a push into high-end fashion since the beginning of the year, with its sponsorship of Men’s Fashion Week events via its Amazon Fashion, East Dane, and MyHabit brands. Vogue editor Caroline Palmer also leads editorial content at Amazon Fashion, which features exclusive ready-to-wear brands such as Theory and Zac Posen.