Omnichannel Customer Care: The Technology Equation

To retailers, it probably seems like there are as many ways to communicate with customers as there are customer types.  From millennials to boomers, retailers must be ready and adaptable to address these various customers.

 

In this playbook, we look at which consumer trends matter long-term, how retailers can best assess and expand their current technology portfolio and some innovations that could help propel retailers to an omnichannel customer care reality.