Mobile Commerce
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Mobile accounted for two-thirds of Black Friday traffic
However, 60% of purchases are still made via desktop, a recent Bloomreach report found.
By Tatiana Walk-Morris • Dec. 05, 2019 -
American Eagle embeds QR codes in shirts for Giving Tuesday
Select items sport an icon people can scan to activate Delivering Good's donation website.
By Robert Williams • Dec. 04, 2019 -
Secondhand apparel platform Vinted raises $141M
Lightspeed Venture Partners, which led the funding round, has also invested in Stitch Fix, Rothy's and Bonobos.
By Tatiana Walk-Morris • Dec. 03, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help female leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 03, 2019 -
Retailers to spend $1.5B on AR/VR in 2020
A new study forecasts that worldwide spending on augmented and virtual reality will soar to $18.8 billion next year, an increase of nearly 80%.
By Robert Williams • Dec. 03, 2019 -
Retailers boosted social commerce ads for Cyber Weekend
Retailers funneled 45% of their online media budgets into paid social ads, which accounted for 33% of total revenue from Thanksgiving to Sunday.
By Robert Williams • Dec. 03, 2019 -
PayPal: Consumers plan to ramp up social shopping this holiday season
Nearly two-thirds of Canadian social media shoppers said they are more inspired by gift recommendations on the platforms than those in stores.
By Robert Williams • Dec. 02, 2019 -
Mobile shopping to drive in-store visits
A new survey from The NPD Group reports that one in five online purchases will be picked up in stores.
By Lisa Rowan • Nov. 27, 2019 -
Pinterest's new curated marketplace gives smaller merchants a holiday boost
Pinterest Shop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Over half of consumers plan to buy gifts via smartphone this year
Additionally, 41% of consumers have a better perception of brands that offer multiple payment options, according to a BillTrust study.
By Tatiana Walk-Morris • Nov. 25, 2019 -
Deep DiveHow mobile ads are powering a social commerce surge this holiday season
Platforms like TikTok and Instagram are increasingly blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
PayPal buys rewards app Honey for $4B in e-commerce push
As the payment company's largest acquisition to date, the deal adds product discovery to its platforms and expands merchant services.
By Robert Williams • Nov. 22, 2019 -
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.
By Natalie Koltun • Nov. 22, 2019 -
Instagram curates shoppable holiday collections inspired by 2019's top trends
Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.
By Robert Williams • Nov. 21, 2019 -
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
By Robert Williams • Nov. 20, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The try-on experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 18, 2019 -
Target integrates Shipt into its mobile app
Shoppers will be able to access the same-day delivery service without a membership when they order on the retailer's app.
By Lisa Rowan • Nov. 15, 2019 -
Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "add to Walmart" and list out products they want in their online cart.
By Krishna Thakker • Nov. 14, 2019 -
Wayfair introduces mobile app with visual technology features
The tools are aimed at helping consumers picture products in their homes prior to purchase.
By Tatiana Walk-Morris • Nov. 14, 2019 -
Facebook debuts new payments system across its suite of apps
The launch of Facebook Pay comes just one month after the exodus of major companies from the Libra cryptocurrency project.
By Anna Hrushka • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 12, 2019
