Mobile Commerce
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Perfect Corp. rolls out makeup AR tool for small businesses
With the technology, companies can introduce artificial intelligence and augmented reality to help customers make beauty purchasing decisions.
By Tatiana Walk-Morris • July 23, 2019 -
Deep DiveWhy dynamic and personalized pricing strategies haven't taken over retail — yet
The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button.
By Ben Unglesbee • July 22, 2019 -
Uber launches shopping app with Cargo to boost in-car commerce
The app, which only works during an Uber trip, also will have daily deals to give riders a chance to buy limited-time items.
By Robert Williams • July 18, 2019 -
Back-to-school shopping on mobile will jump this year
A Deloitte study shows changing consumer trends for school supplies in late summer, but most shoppers still favor brick-and-mortar stores for purchases.
By Robert Williams • July 16, 2019 -
Rue21 partners with Klarna for online orders
The service allows customers of the apparel retailer to pay for their purchases in four installments.
By Lisa Rowan • July 15, 2019 -
Pinterest debuts fresh video tools for creators, brands
The company also added analytics tools to give brands data on lifetime views and insights into video performance.
By Robert Williams • July 11, 2019 -
Shopping on smart speakers is growing faster than previously forecast
Revised estimates from eMarketer predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.
By Robert Williams • July 10, 2019 -
Deep DiveFrom social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Koltun , Chris Kelly , Kira Barrett • July 09, 2019 -
Stop & Shop introduces 'Free-Days' to boost in-store visits, app use
On select Fridays, the grocer will notify customers through its app of free products that can be picked up in locations across the Northeast.
By Jessica Dumont • July 09, 2019 -
Deep DiveWhat brands are getting wrong about AR
The technology is expected reach a market value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 09, 2019 -
Study: Social ad growth drops nearly 50%
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 09, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 09, 2019 -
Hudson's Bay launches iOS shopping app
The bilingual app lets in-store shoppers scan product barcodes to search for additional styles and sizes and see more detailed product descriptions.
By Robert Williams • July 08, 2019 -
Shiseido bets on personalized skin care with $92 monthly service
A new app analyzes environmental data to recommend skin care products daily.
By Tatiana Walk-Morris • July 02, 2019 -
Sam's Club launches Q&A app for associates
Employees can use the new tech to obtain information about product availability and staff schedules.
By Lisa Rowan • July 01, 2019 -
Sally Beauty launches app to showcase loyalty rewards
The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.
By Robert Williams • June 28, 2019 -
Instagram to place ads within Explore
Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.
By Robert Williams • June 27, 2019 -
Apple expands Business Chat to Shopify's online stores
Shopify is offering the service to more than 800,000 merchants that use its platform to run their online shops.
By Robert Williams • June 27, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 26, 2019 -
Louis Vuitton, Bulgari lead luxury push on China's WeChat
Seventy percent of high-end fashion brands have adopted the social app's mini programs, up from 40% last year, Gartner L2 found.
By Robert Williams • June 25, 2019 -
7-Eleven adds location-based delivery option
The convenience store's latest in-app feature lets consumers order cosmetics, snacks and other items from a public place like a park.
By Julie Littman • June 24, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
By Tatiana Walk-Morris • June 20, 2019 -
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in the platform's app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • UPDATED: June 18, 2019 at 1:18 p.m.
