Marketing: Page 3


  • An Untuckit storefront in Corte Madera, California.
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    Justin Sullivan via Getty Images
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    Untuckit to open 14 new stores in 2024

    The DTC apparel brand said the first seven stores will open by May across California, Georgia, Florida, New Jersey and New York.

    By Howard Ruben • March 20, 2024
  • Manscaped wedding
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    Courtesy of Manscaped
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    Column

    Manscaped envisions ‘the boys’ as mini-mes in branding push

    The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.

    By Chris Kelly • March 19, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • A child picking apples from a tree
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    Permission granted by The Sill
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    The Sill expands into outdoor plants, gardening products

    The brand, which became known for its houseplants, has added flowering trees, shrubs, fertilizers, tools and more to its assortment.

    By Howard Ruben • March 19, 2024
  • A FabFitFun seasonal box
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    Permission granted by FabFitFun
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    FabFitFun acquires PupBox from Petco

    The deal both satisfies a need from existing members who have been asking for more pet offerings and allows the company to reach new audiences.

    By March 19, 2024
  • A display of various home goods inside a store.
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    Courtesy of Kohl's
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    Kohl’s expands home goods assortment by 40%

    The department store sees opportunity despite stubborn declines in the market since the height of the pandemic.

    By March 19, 2024
  • MiLaysia Fulwiley with a basketball.
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    Courtesy of Under Armour
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    Under Armour, Curry Brand sign new athlete in multiyear deal

    University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.

    By Tatiana Walk-Morris • March 18, 2024
  • Nicki Minaj at the 2019 Met Gala
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    Jamie McCarthy via Getty Images
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    Nicki Minaj launches press-on nail brand

    The brand, dubbed Pink Friday Nails, allows customers to customize the length, shape and design of the products.

    By Howard Ruben • March 18, 2024
  • A mall entrance to a clothing store named "Pacsun."
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    Daphne Howland/Retail Dive
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    Pacsun unites commerce channels with first-party data solution

    The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

    By Chris Kelly • March 18, 2024
  • Ibotta banner
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    Permission granted by The Ibotta Performance Network
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    Sponsored by The Ibotta Performance Network

    Summer outlook 2024: Seasonal CPG trends to build your marketing strategy

    Uncover summer seasonality trends for your category and tactics to maximize incremental sales.

    March 18, 2024
  • Impossible packaging
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    Permission granted by Impossible Foods
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    Impossible Foods has always claimed to bleed red, now its label will

    The plant-based pioneer announced new packaging at Natural Products Expo West to attract more meat lovers to its burgers, sausages and chicken.

    By Elizabeth Flood • March 15, 2024
  • An Amazon Prime delivery being made
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    Courtesy of Amazon
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    Amazon announces first Big Spring Sale

    In a shift from previous sale promotions, the retailer said Prime membership is not required to shop the event, which starts Wednesday.

    By March 15, 2024
  • Kids having a party.
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    Courtesy of Michaels
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    Michaels boosts in-store experience with birthday parties, classes

    The crafts retailer reimagined its class offering and introduced a party planning service for children in the U.S. as it leans into experience.

    By Tatiana Walk-Morris • March 15, 2024
  • A selection of gold-colored bottles on a marble backdrop.
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    Courtesy of Bath & Body Works
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    The Weekly Closeout: Dollar Tree to add $7 items and Bath & Body Works teams up with Netflix

    The dollar store is expanding its multiprice assortment, while the personal care retailer debuted a “Bridgerton” collection as part of a yearlong partnership.

    By Retail Dive Staff • March 15, 2024
  • Hugo Boss in Roblox
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    Courtesy of Hugo Boss
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    Hugo Boss lands on Roblox to promote new denim-inspired clothing line

    Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.

    By Peter Adams • March 14, 2024
  • Walgreens revamps its app.
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    Courtesy of Walgreens
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    Claire’s to launch displays in thousands of Walgreens stores

    The pharmacy chain retailer is diversifying its product assortment amid declining U.S. retail sales. 

    By Tatiana Walk-Morris • March 13, 2024
  • Two models wearing clothes from the Cat and Jack collection
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    Courtesy of Cat & Jack, Target
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    Target’s Cat & Jack kid’s apparel headed to Hudson’s Bay in Canada

    The owned brand of kids' clothes is one of Target's strongest, and will have a dedicated space in every Hudson's Bay store.

    By March 12, 2024
  • A Generation Tux storefront
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    Permission granted by Generation Tux
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    Generation Tux steps into physical retail

    The online suit and tuxedo rental company’s showroom will feature tech that uses data and AI to understand a customer’s measurements and desired fit.

    By Howard Ruben • March 12, 2024
  • Four birch trees to left of a light brick wall with a red star and a "Macy's" sign, with a small row of bushes in snow.
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    Daphne Howland/Retail Dive
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    Macy’s names new VP of media network

    Michael Krans is joining the department store from Walmart Connect, where he led the fashion team. 

    By Tatiana Walk-Morris • March 12, 2024
  • Glaze hair care products
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    Courtesy of Glaze
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    Hair care brand Glaze inks wholesale partnership with Target

    The Waldencast Ventures subsidiary is now available in over 300 of the mass merchant’s stores as well as on its website.

    By Howard Ruben • March 11, 2024
  • A smiling, diverse group of people, stand in a row, wearing colorful tops and blue jeans of various shades.
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    Courtesy of Macy's
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    US private label sales grew 6% last year, reaching $217B: report

    Sales have steadily risen since 2019, but units have plateaued somewhat since their peak in 2020, according to Circana.

    By Tatiana Walk-Morris • March 11, 2024
  • Imagery supporting "Respect the Handmade," the first campaign from Michaels for its MakerPlace by Michaels shop.
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    Courtesy of Michaels
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    Michaels promotes online MakerPlace with ‘Respect the Handmade’

    A new brand campaign and an in-store pilot of the marketplace further position the company as an alternative to Etsy. 

    By Jessica Deyo • March 11, 2024
  • Two shoppers leave a Best Buy store.
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    Spencer Platt via Getty Images
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    Best Buy’s suppliers help defray costs in choppy electronics market

    The retailer logged $20 million in vendor spending on things like promotions, displays, special staffing and fulfillment services.

    By March 8, 2024
  • ÅŒura Rings
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    Courtesy of ÅŒura
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    ÅŒura launches on Amazon

    The tie-up with the e-commerce giant follows a partnership with Best Buy formed last year as the wearable tech brand builds out its wholesale presence.

    By Howard Ruben • March 8, 2024
  • Three models side by side wearing items from the A & F Wedding Shop
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch enters wedding category

    The apparel company is offering a curated collection of celebration-ready pieces, allowing shoppers to sort items by occasion.

    By March 8, 2024
  • A person riding a BowFlex exercise bike.
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    Courtesy of BowFlex
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    Column

    The Weekly Closeout: BowFlex files for Chapter 11, Public Lands partners with Saucony

    The at-home fitness company has a $37.5 million buyout offer, and the Dick’s Sporting Goods banner teamed up with the footwear brand on running shoes.

    By Retail Dive Staff • March 8, 2024