Marketing: Page 2
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Courtesy of Yitty
Lizzo’s Yitty brand launches into swimwear
The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.
By Howard Ruben • April 3, 2024 -
Courtesy of Poshmark
Poshmark enlists sustainable brands for live shopping event series
Brands including Rothy’s and Christy Dawn will host shows to spotlight circular fashion in celebration of Earth Month.
By Tatiana Walk-Morris • April 3, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Permission granted by Target
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz.
By Peter Adams • April 3, 2024 -
Courtesy of Grove Collaborative
Grove Collaborative refreshes core brand Grove Co.
The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.
By Suzette Parmley • April 2, 2024 -
Daphne Howland/Retail Dive
West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
By Tatiana Walk-Morris • April 2, 2024 -
Courtesy of Skims
ColumnSkims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • April 1, 2024 -
Courtesy of Fabletics
Fabletics launches third collection with Khloé Kardashian
The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.
By Howard Ruben • April 1, 2024 -
damircudic via Getty Images
More than half of shoppers would use generative AI for clothing purchases: Adobe
Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.
By Tatiana Walk-Morris • April 1, 2024 -
Courtesy of Dillard's
Dillard’s, Caelynn Bell team up on capsule collection for spring and summer
The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.
By Daphne Howland • April 1, 2024 -
Rudzhan Nagiev via Getty Images
Sponsored by FireworkThe future of e-commerce is video: 5 undeniable consumer stats
Consumers want more product videos and they want them now. It’s time to start thinking video-first.
April 1, 2024 -
Courtesy of Miniso
ColumnThe Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
By Retail Dive Staff • March 29, 2024 -
Courtesy of Knix
Knix signs Gabrielle Union as global brand ambassador
The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.
By Howard Ruben • March 29, 2024 -
Courtesy of Beautycounter
Beautycounter breaks into fragrances
At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.
By Howard Ruben • March 28, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Haus Labs by Lady Gaga doubles down on Europe
The brand this week began selling in over a dozen countries through its partnership with Sephora.
By Suzette Parmley • March 28, 2024 -
Courtesy of Bath & Body Works
Every room in the house is ‘where the customer wants us to go’: Bath & Body Works CEO
Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry.
By Nate Delesline III • March 28, 2024 -
Courtesy of Levi's
Inside Levi’s first campaign from new creative agency
Chief Marketing Officer Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress.”
By Chris Kelly • March 27, 2024 -
Courtesy of Tractor Supply
Tractor Supply, Martha Stewart launch gardening apparel collection
The Martha Stewart Garden Apparel Line includes eight clothing items and can be found in 50 select stores and online.
By Tatiana Walk-Morris • March 26, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 26, 2024 -
Courtesy of Kendra Scott
Kendra Scott expands fine jewelry offering with lab grown diamond collection
The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.
By Suzette Parmley • March 25, 2024 -
Courtesy of Pacsun
Pacsun enlists emerging artists to promote festival collection
The teen clothing brand tapped its new Pacsun Collective to shape the music festival-centric campaign.
By Tatiana Walk-Morris • March 25, 2024 -
andresr via Getty Images
Sponsored by BazaarvoiceEmpowering your brand through everyday voices: Harnessing user-created content
When done right, social content can engage consumers, unlock sales and drive conversion. That’s what happened when Bazaarvoice worked with Petco and River Island on their social content strategy.
March 25, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Layoffs at Walgreens and what would it mean if Nordstrom went private?
The drugstore chain closed two distribution centers. Meanwhile, go-private rumors at the department store could have been sparked by Macy’s.
By Retail Dive Staff • March 22, 2024 -
Permission granted by Zimba
Walmart adds oral care brands targeting Gen Z and millennial shoppers
Zimba and Plus Ultra will land in 4,500 and 600 of the mass merchant’s stores, respectively, significantly expanding their wholesale presence.
By Howard Ruben • March 21, 2024 -
Courtesy of Kohl's
Sephora deal ‘a real coup’ for Kohl’s, CEO says
Forty percent of customers who visit the Sephora shop-in-shops are new to the department store, Tom Kingsbury said at Shoptalk.
By Nate Delesline III • March 21, 2024 -
Justin Sullivan via Getty Images
Meta’s payment plays may pay off this year: report
A partnership between Meta and Amazon “could represent the tipping point of transforming social media into a transaction platform,” Mizuho Securities analysts said in a report.
By James Pothen • March 21, 2024
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