Marketing: Page 2
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Courtesy of Ipsy
Ipsy brings on Patrick Starrr as new Icon Box curator
The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.
By Howard Ruben • April 10, 2024 -
Courtesy of Dove
Dove pledges to not use AI models in lieu of real women in its advertising
A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.
By Peter Adams • April 10, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Drew Angerer/Getty Images via Getty Images
Coach files trademark and unfair competition complaint against Gap
The complaint takes issue with some Old Navy-branded T-shirts, which attorneys for the Tapestry-owned brand say are meant to make consumers think “there is a connection or association between” the brands.
By Laurel Deppen • April 9, 2024 -
Courtesy of Yeti Holdings, Inc.
Yeti opens first New York store
The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.
By Suzette Parmley • April 8, 2024 -
Courtesy of Solo Stove
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.
By Peter Adams • April 8, 2024 -
Courtesy of Ernesta
Online rug retailer Ernesta opens first brick-and-mortar store
The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.
By Suzette Parmley • April 5, 2024 -
Photo Illustration by Drew Angerer via Getty Images
Shein, Temu have high customer overlap with TikTok Shop: report
Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds.
By Tatiana Walk-Morris • April 5, 2024 -
Courtesy of Interior Define
The Citizenry opens outpost in Interior Define store
The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.
By Howard Ruben • Updated April 9, 2024 -
Courtesy of Puma
ColumnThe Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs
The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.
By Retail Dive Staff • April 5, 2024 -
Courtesy of Bark
Bark adds 2 pet industry veterans to C-suite
New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.
By Suzette Parmley • April 4, 2024 -
Kevin Winter/Getty Images for iHeartRadio via Getty Images
Ludacris, T-Pain to headline Revolve festival
Brands like rhode and SuperGoop are participating in the annual summer event with artist performances and freebies.
By Xanayra Marin-Lopez • April 3, 2024 -
Courtesy of Yitty
Lizzo’s Yitty brand launches into swimwear
The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.
By Howard Ruben • April 3, 2024 -
Courtesy of Poshmark
Poshmark enlists sustainable brands for live shopping event series
Brands including Rothy’s and Christy Dawn will host shows to spotlight circular fashion in celebration of Earth Month.
By Tatiana Walk-Morris • April 3, 2024 -
Permission granted by Target
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz.
By Peter Adams • April 3, 2024 -
Courtesy of Grove Collaborative
Grove Collaborative refreshes core brand Grove Co.
The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.
By Suzette Parmley • April 2, 2024 -
Daphne Howland/Retail Dive
West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
By Tatiana Walk-Morris • April 2, 2024 -
Courtesy of Skims
ColumnSkims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • April 1, 2024 -
Courtesy of Fabletics
Fabletics launches third collection with Khloé Kardashian
The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.
By Howard Ruben • April 1, 2024 -
damircudic via Getty Images
More than half of shoppers would use generative AI for clothing purchases: Adobe
Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.
By Tatiana Walk-Morris • April 1, 2024 -
Courtesy of Dillard's
Dillard’s, Caelynn Bell team up on capsule collection for spring and summer
The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.
By Daphne Howland • April 1, 2024 -
Rudzhan Nagiev via Getty Images
Sponsored by FireworkThe future of e-commerce is video: 5 undeniable consumer stats
Consumers want more product videos and they want them now. It’s time to start thinking video-first.
April 1, 2024 -
Courtesy of Miniso
ColumnThe Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
By Retail Dive Staff • March 29, 2024 -
Courtesy of Knix
Knix signs Gabrielle Union as global brand ambassador
The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.
By Howard Ruben • March 29, 2024 -
Courtesy of Beautycounter
Beautycounter breaks into fragrances
At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.
By Howard Ruben • March 28, 2024 -
Courtesy of Haus Laboratories by Lady Gaga
Haus Labs by Lady Gaga doubles down on Europe
The brand this week began selling in over a dozen countries through its partnership with Sephora.
By Suzette Parmley • March 28, 2024
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