DTC
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HEYDUDE
Stanley Brand president to lead Heydude
Terence Reilly, who ushered the more than a century-old brand to viral success, is rejoining Crocs Inc., where he previously served as chief marketing officer.
By Nate Delesline III • April 16, 2024 -
Courtesy of Under Armour
Deep DiveGolf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.
By Howard Ruben • April 16, 2024 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.
By Retail Dive staff -
Courtesy of Nike
Nike leans on Air for multiyear innovation cycle
After acknowledging the need for more innovation, the sports brand is rolling out a new product lineup and an athlete co-creation process.
By Tatiana Walk-Morris • April 15, 2024 -
Courtesy of Fly By Jing
Fly by Jing lowers prices as it expands into over 2K Walmart stores
The price reductions come as consumers feel the pressure of inflation, especially in the grocery category.
By Caroline Jansen • April 15, 2024 -
Courtesy of Knot Standard
Billy Reid acquires Knot Standard’s DTC business
As part of the deal, the fashion retailer will take over the DTC brand’s stores and start using its AI-based made-to-measure software in all its locations.
By Cara Salpini • April 12, 2024 -
Daphne Howland/Retail Dive
Levi’s taps Burberry veteran to lead DTC push
Gianluca Flore, who has also had leadership roles at Kering and Bottega Veneta, will oversee all of the denim brand’s selling channels globally.
By Daphne Howland • April 12, 2024 -
Courtesy of PetSmart
ColumnThe Weekly Closeout: PetSmart hosts tattoo redo contest, Williams Sonoma announces book tour with Ina Garten
The pet retailer is offering to pay to replace regretted tattoos, and the home retailer will host a four-city tour to celebrate the food celebrity’s new book.
By Retail Dive Staff • April 12, 2024 -
Courtesy of Athletic Brewing Company
Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer
The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.
By Howard Ruben • April 11, 2024 -
Courtesy of MGA Entertainment
Toy maker MGA Entertainment launches DTC website
The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.
By Suzette Parmley • April 10, 2024 -
Courtesy of The Honest Company
Jessica Alba to step down as chief creative officer of The Honest Company
The founder, who remains a board member, moves on as the brand’s leadership says recent turnaround efforts are working.
By Nate Delesline III • April 10, 2024 -
Courtesy of Knix
Knix launches mesh collection
The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.
By Suzette Parmley • April 10, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Daphne Howland/Retail Dive
Nike remains a top brand for teens, but shows signs of wavering interest: survey
The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka.
By Tatiana Walk-Morris • April 10, 2024 -
Courtesy of Ipsy
Ipsy brings on Patrick Starrr as new Icon Box curator
The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.
By Howard Ruben • April 10, 2024 -
Caroline Jansen/Retail Dive
Allbirds receives delisting warning from Nasdaq
The footwear brand’s stock traded at less than $1 for 30 consecutive days and the company has until Sept. 30 to regain compliance.
By Cara Salpini • April 9, 2024 -
Courtesy of Sèchey x Target
Sèchey expands curated nonalcoholic beverage range at Target
Brands now part of the big-box retailer’s assortment of alcohol alternatives include Kin Euphorics, Ghia, De Soi, Mingle, Free AF and Edna’s.
By Howard Ruben • April 9, 2024 -
Courtesy of Yeti Holdings, Inc.
Yeti opens first New York store
The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.
By Suzette Parmley • April 8, 2024 -
Courtesy of Wyn Beauty by Serena Williams
Serena Williams launches Wyn Beauty
Along with its DTC site, the brand launched at 685 Ulta Beauty stores and on the retailer’s website.
By Howard Ruben • April 8, 2024 -
Courtesy of Solo Stove
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.
By Peter Adams • April 8, 2024 -
Courtesy of Ernesta
Online rug retailer Ernesta opens first brick-and-mortar store
The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.
By Suzette Parmley • April 5, 2024 -
Courtesy of Interior Define
The Citizenry opens outpost in Interior Define store
The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.
By Howard Ruben • Updated April 9, 2024 -
Courtesy of Puma
ColumnThe Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs
The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.
By Retail Dive Staff • April 5, 2024 -
Courtesy of Bark
Bark adds 2 pet industry veterans to C-suite
New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.
By Suzette Parmley • April 4, 2024 -
Courtesy of The SpringHill Company
LeBron James’ The Shop launches men’s grooming line at Walmart
The line of skin, hair and beard care products debuted on Monday in 1,600 of the big-box retailer's stores and online.
By Suzette Parmley • April 4, 2024 -
Courtesy of Yitty
Lizzo’s Yitty brand launches into swimwear
The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.
By Howard Ruben • April 3, 2024
