DTC: Page 2
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Courtesy of MGA Entertainment
Toy maker MGA Entertainment launches DTC website
The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.
By Suzette Parmley • April 10, 2024 -
Courtesy of The Honest Company
Jessica Alba to step down as chief creative officer of The Honest Company
The founder, who remains a board member, moves on as the brand’s leadership says recent turnaround efforts are working.
By Nate Delesline III • April 10, 2024 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.
By Retail Dive staff -
Courtesy of Knix
Knix launches mesh collection
The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.
By Suzette Parmley • April 10, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Daphne Howland/Retail Dive
Nike remains a top brand for teens, but shows signs of wavering interest: survey
The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka.
By Tatiana Walk-Morris • April 10, 2024 -
Courtesy of Ipsy
Ipsy brings on Patrick Starrr as new Icon Box curator
The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.
By Howard Ruben • April 10, 2024 -
Caroline Jansen/Retail Dive
Allbirds receives delisting warning from Nasdaq
The footwear brand’s stock traded at less than $1 for 30 consecutive days and the company has until Sept. 30 to regain compliance.
By Cara Salpini • April 9, 2024 -
Courtesy of Sèchey x Target
Sèchey expands curated nonalcoholic beverage range at Target
Brands now part of the big-box retailer’s assortment of alcohol alternatives include Kin Euphorics, Ghia, De Soi, Mingle, Free AF and Edna’s.
By Howard Ruben • April 9, 2024 -
Courtesy of Yeti Holdings, Inc.
Yeti opens first New York store
The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.
By Suzette Parmley • April 8, 2024 -
Courtesy of Wyn Beauty by Serena Williams
Serena Williams launches Wyn Beauty
Along with its DTC site, the brand launched at 685 Ulta Beauty stores and on the retailer’s website.
By Howard Ruben • April 8, 2024 -
Courtesy of Solo Stove
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.
By Peter Adams • April 8, 2024 -
Courtesy of Ernesta
Online rug retailer Ernesta opens first brick-and-mortar store
The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.
By Suzette Parmley • April 5, 2024 -
Courtesy of Interior Define
The Citizenry opens outpost in Interior Define store
The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.
By Howard Ruben • Updated April 9, 2024 -
Courtesy of Puma
ColumnThe Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs
The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.
By Retail Dive Staff • April 5, 2024 -
Courtesy of Bark
Bark adds 2 pet industry veterans to C-suite
New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.
By Suzette Parmley • April 4, 2024 -
Courtesy of The SpringHill Company
LeBron James’ The Shop launches men’s grooming line at Walmart
The line of skin, hair and beard care products debuted on Monday in 1,600 of the big-box retailer's stores and online.
By Suzette Parmley • April 4, 2024 -
Courtesy of Yitty
Lizzo’s Yitty brand launches into swimwear
The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.
By Howard Ruben • April 3, 2024 -
Courtesy of Grown Alchemist
L’Occitane sells Grown Alchemist 2 years after acquiring the brand
André Hoffmann, L’Occitane Group’s former CEO and vice chairman, has bought a controlling majority stake in the skin care brand for 28 million euros.
By Caroline Jansen • April 3, 2024 -
Courtesy of Grove Collaborative
Grove Collaborative refreshes core brand Grove Co.
The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.
By Suzette Parmley • April 2, 2024 -
Courtesy of Tupperware
Tupperware flags accounting strains in late 10-K notice
The notice comes roughly five months after the brand said its former independent auditor PricewaterhouseCoopers declined to be re-appointed.
By Maura Webber Sadovi • April 2, 2024 -
J.Sciulli/WireImage for Evolutionary Media Group via Getty Images
Boardriders to lay off more than 600 by the end of April
The cuts include C-suite execs and bring the total affected in California to nearly 700 since the company was acquired by Authentic Brands Group.
By Laurel Deppen • April 2, 2024 -
Courtesy of Skims
ColumnSkims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • April 1, 2024 -
Courtesy of Fabletics
Fabletics launches third collection with Khloé Kardashian
The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.
By Howard Ruben • April 1, 2024 -
Courtesy of Clinique
Clinique expands reach with launch of Amazon storefront
Parent company Estée Lauder is leaning into the e-commerce giant’s platform, with more of its brands planning storefronts there in the coming months.
By Suzette Parmley • March 29, 2024 -
Courtesy of Miniso
ColumnThe Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square
The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.
By Retail Dive Staff • March 29, 2024
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