DTC: Page 2


  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
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    Courtesy of Interior Define
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    The Citizenry opens outpost in Interior Define store

    The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.

    By Howard Ruben • Updated April 9, 2024
  • The exterior of Puma Studio LA
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs

    The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.

    By Retail Dive Staff • April 5, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark adds 2 pet industry veterans to C-suite

    New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.

    By April 4, 2024
  • LeBron James stars in digital ad as the face of The Shop Men's Grooming Line
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    Courtesy of The SpringHill Company
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    LeBron James’ The Shop launches men’s grooming line at Walmart

    The line of skin, hair and beard care products debuted on Monday in 1,600 of the big-box retailer's stores and online.

    By April 4, 2024
  • Lizzo wearing pieces from Yitty's swimwear collection
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    Courtesy of Yitty
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    Lizzo’s Yitty brand launches into swimwear

    The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.

    By Howard Ruben • April 3, 2024
  • A person holding a bottle of Grown Alchemist's facial cleanser.
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    Courtesy of Grown Alchemist
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    L’Occitane sells Grown Alchemist 2 years after acquiring the brand

    André Hoffmann, L’Occitane Group’s former CEO and vice chairman, has bought a controlling majority stake in the skin care brand for 28 million euros.

    By April 3, 2024
  • A display of Grove Collaborative's rebranded products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024
  • Tupperware bowl full of fruit on a table.
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    Courtesy of Tupperware
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    Tupperware flags accounting strains in late 10-K notice

    The notice comes roughly five months after the brand said its former independent auditor PricewaterhouseCoopers declined to be re-appointed. 

    By Maura Webber Sadovi • April 2, 2024
  • A Quiksilver flag is stuck in the sand on a beach.
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    J.Sciulli/WireImage for Evolutionary Media Group via Getty Images
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    Boardriders to lay off more than 600 by the end of April

    The cuts include C-suite execs and bring the total affected in California to nearly 700 since the company was acquired by Authentic Brands Group.

    By Laurel Deppen • April 2, 2024
  • Skims Kim Kardashian campaign
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    Courtesy of Skims
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    Column

    Skims clones Kim Kardashian for first TV push

    Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

    By Chris Kelly • April 1, 2024
  • Khloé Kardashian modeling items from her latest Fabletics collection
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    Courtesy of Fabletics
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    Fabletics launches third collection with Khloé Kardashian

    The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

    By Howard Ruben • April 1, 2024
  • Clinique's Moisture Surgeâ„¢ 100H Auto-Replenishing Hydrator & New Moisture Surgeâ„¢ Broad Spectrum SPF 28 Sheer Hydrator
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    Courtesy of Clinique
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    Clinique expands reach with launch of Amazon storefront

    Parent company Estée Lauder is leaning into the e-commerce giant’s platform, with more of its brands planning storefronts there in the coming months.

    By March 29, 2024
  • The storefront of Miniso's second Times Square location.
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    Courtesy of Miniso
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    Column

    The Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square

    The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.

    By Retail Dive Staff • March 29, 2024
  • Gabrielle Union for Knix
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    Courtesy of Knix
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    Knix signs Gabrielle Union as global brand ambassador

    The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.

    By Howard Ruben • March 29, 2024
  • Beautycounter fragrances
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    Courtesy of Beautycounter
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    Beautycounter breaks into fragrances

    At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.

    By Howard Ruben • March 28, 2024
  • Haus Laboratories makeup by Lady Gaga
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    Courtesy of Haus Laboratories by Lady Gaga
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    Haus Labs by Lady Gaga doubles down on Europe

    The brand this week began selling in over a dozen countries through its partnership with Sephora.

    By March 28, 2024
  • Woman online shopping on smart phone.
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    Oatawa via Getty Images
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    E-commerce deal count fell more than 50% in 2023: PitchBook

    Even as trends improved in the back half of the year, overall deal count and value fell last year compared to 2022.

    By Howard Ruben • March 27, 2024
  • A Dr. Martens leather boot is pictured in front of recycled leather scraps.
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    Courtesy of Dr. Martens
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    Dr. Martens launches recycled leather collection and resale platform

    The footwear company is promoting both launches as part of its sustainability commitments.

    By Laurel Deppen • March 26, 2024
  • A light sage green baby high chair displayed next to a wood table with fruits
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    Permission granted by Lalo
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    Lalo secures equity investment round

    The round, led by consumer venture group Forecast Labs, will be used to boost sales and explore growth opportunities in retail.

    By Howard Ruben • March 26, 2024
  • A person wearing Rhone's commuter shirt.
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    Courtesy of Rhone
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    Rhone taps Athleta vet for board slot as it preps to launch first women’s collection

    Tess Roering spent five years at the women’s activewear brand, including as its first head of marketing. Also joining the board is ESPN Chairman Jimmy Pitaro.

    By Howard Ruben • Updated March 27, 2024
  • Kendra Scott Launches Fine Jewelry
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    Courtesy of Kendra Scott
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    Kendra Scott expands fine jewelry offering with lab grown diamond collection

    The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.

    By March 25, 2024
  • A jar of Cyklar's product
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    Courtesy of Cyklar
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    The Center adds body care brand Cyklar to its portfolio

    The beauty accelerator, which houses brands like Saltair and Phlur, has partnered with the Claudia Sulewski-founded brand.

    By Howard Ruben • March 22, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike addresses flaws in DTC strategy as Q3 revenues come in flat

    CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and product innovation.

    By March 22, 2024
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Has Lululemon peaked?

    Growth in North America has slowed, but analysts aren’t worried, given the brand’s innovation, past nimbleness and potential abroad.

    By March 22, 2024
  • Zimba teeth whitening products
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    Permission granted by Zimba
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    Walmart adds oral care brands targeting Gen Z and millennial shoppers

    Zimba and Plus Ultra will land in 4,500 and 600 of the mass merchant’s stores, respectively, significantly expanding their wholesale presence.

    By Howard Ruben • March 21, 2024