TORONTO (ONTARIO) – March 12, 2020 – An innovative new online platform has launched that connects retailers with available short-term retail spaces. The company, called pop-up go, offers an exceptional solution for the commercial retail property community.
The process is simple and takes only minutes to do. Parties create an account, which allows them to either list a space or search for one. To list a space on pop-up go, simply click 'List Your Space' located on the homepage, and upload photos and details. To search for a space, set desired terms to review available offerings. It's recommended that space seekers check back often, as new spaces often become available. Eventually, this process will be automated.
Members are encouraged to upgrade to a premium service to unlock all search and matching functions - landlords will gain top ad placement, social media mentions, and statistics on who's viewed their page, while space seekers will get priority alerts notifying them of new matches and emails profiling new spaces.
The pop-up go platform benefits both retailers and landlords. Retailers are able to open a pop-up shop, launch a brand, test a market, grow a business, host VIP events and more. Landlords can increase their revenues by listing available spaces with accompanying images for free, turning an empty space into a revenue generator.
pop-up go’s concept is unique in how it facilitates connecting retailers with suitable tenants, without being directly involved with transactions. It therefore doesn't compete with brokers - rather, it is a useful tool that can help brokers more efficiently find space for tenants.
The company was recently launched by Toronto-based entrepreneur Linda Farha, who is also the founder and owner of leading public relations agency, Zenergy Communications. Ms. Farha's extensive experience in the corporate and MARCOM world came in handy when she launched “Make it Pop” on the pop-up go site. These tailored marketing and communications services act to promote space listings and brand initiatives by cost-effectively increasing visibility through creative branding, strategic social media, media relations and related activities.
Marketing and communication companies are an excellent source for leasing professionals seeking new opportunities for their short-term spaces, as these companies are engaged with start-ups and new concepts that are often in the process of seeking space for brand launches and other initiatives.
Ms. Farha noted that the pop-up industry as a whole is valued at $50 billion with the American market expected to top $740 million in 2020, providing exceptional opportunities and growth potential. Finding space can be a time consuming challenge, and pop-up go addresses this issue much like vacation rental apps.
QUICK TIPS Pop-ups are temporary spaces that can be for a multitude of applications, from testing the launch of a brick and mortar idea or product concept to hosting an event and selling tickets. They are generally intended for short-term leases, ranging from a few hours to a few months.
TYPES OF POP-UP SPACES
Retail Spaces
• Shopping mall
• Street front
• Portable
• Pop-ins (within another store)
Events Spaces
Other types of test marketing requirements
MEDIA CONTACT | For more information, to arrange an interview with Ms. Farha, or for images please contact Sarah Hoodspith at [email protected] or 514.814.3034.