CallRail, the world’s most popular call tracking and analytics provider, today announced its expansion into online form tracking. Since its inception, CallRail has helped businesses track phone calls back to the ads, web pages and keywords that drove them. Now, CallRail’s signature multi-touch attribution insights will be available for businesses that capture leads through form submissions.
Marketers know all too well that tracking and understanding where leads are coming from is a daunting task that often involves a manual effort to reconcile data across multiple platforms. Moreover, form submission data rarely includes insights about the lead’s web session, making it nearly impossible to understand how leads are behaving before filling out a form. To date, only the most sophisticated marketers have the budget for this insight into their marketing performance, but CallRail’s product expansion seeks to empower businesses of all sizes with omnichannel attribution –– all in a single platform.
“Measuring marketing performance is critical, but challenging, and today’s businesses are looking for reporting that will help them optimize their marketing efforts and maximize their marketing budgets,” said Kevin Mann, co-founder and chief product officer at CallRail. “Our form tracking product was built to enable small and mid-sized businesses to better invest in lead-generating marketing activities.”
To learn more about CallRail, please visit http://www.callrail.com/form-tracking.