Clicktale Announces New Integration with Adobe Cloud Platform Launch

Posted Nov 10, 2017

Clicktale Announces New Integration with Adobe Cloud Platform Launch

Clicktale builds unique integration to enhance customers’ experience of Launch by Adobe

November 8, 2017, San Francisco, CA – Clicktale has today announced that it is one of the first companies to collaborate with Adobe on the release of Adobe Cloud Platform Launch, the next-generation of Adobe’s Dynamic Tag Management (DTM). Launch by Adobe will allow online businesses to consolidate and manage tags to make marketing activities more efficient, reduce cost and improve website performance.

Described as the ‘app store’ for website tools, Launch by Adobe is designed to be an open, scalable and highly customizable solution for managing the tags that collect key information related to digital interactions and enable key functionalities like live chat, surveys and advertising. Launch by Adobe reduces the friction between IT and marketing teams by allowing anyone to build and integrate tags on a website reducing deployment time from a few months to only an hour.

Clicktale’s sophisticated integration with Launch by Adobe enhances the mapping of data elements with an extension view similar to the Clicktale Visual Editor interface already familiar to Clicktale customers. Visual Editor is Clicktale’s code-free environment to set up events within the Clicktale Experience Cloud. By incorporating this Visual Editor-like view into Launch by Adobe, digital marketers can achieve advanced mapping via a familiar and intuitive interface. Clicktale customers will not only have an easy transition as they leverage Launch by Adobe to set Clicktale events, but also benefit from another avenue to digital experience insights from their Clicktale data.

As part of Clicktale and Adobe’s ongoing collaboration, Launch by Adobe also incorporates a feature that will allow customers and partners to access Clicktale’s unique insights from within a data layer using Launch by Adobe data elements. This provides a convenient and powerful mechanism to augment complementary applications, such as marketing automation, voice of customer or any other system benefiting from browser data collection, with Clicktale data and insights.

“In the last few years DTM has become an essential part of the MarTech ecosystem and Launch by Adobe takes this to the next level,” said Aaron Watson, VP Worldwide Business Development, from Clicktale. “The value here goes beyond accelerating time-to-deployment. Clicktale’s sophisticated Launch by Adobe integration provides Clicktale customers and partners with another powerful and convenient method to leverage Clicktale’s unique data and insights to better quantify digital experiences and their resulting business impact.”

“Clicktale’s unique technology visualizes the customer journey, helping marketers better improve digital experiences for their customers,” said Jon Viray, Product Marketing Manager, Adobe. “By working with a key technology providers such as Clicktale, we can ensure our customers benefit from the most robust toolset to date.”

Discover Clicktale’s industry leading Visual Editor here.

About Clicktale

Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands. Clicktale’s global customer base includes Walmart, Microsoft, Adobe, MetLife, The Royal Bank of Scotland and Avis. Clicktale. Answer anything.

About Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

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