Taming the Many-Headed Omni-Channel Dragon
Targeting your customers across multiple channels is an effective approach, but only if your brand content and message remains consistent and compelling across all touch points. How can you be sure that your messaging doesn’t fall short?
In this webcast, we discuss the central content repository strategy, and how it may be the answer to ensuring your channels are in sync and as effective as they can be. It only takes one channel out of sync with the others to frustrate and potentially drive away customers. We reveal how a central content repository strategy can carry customers seamlessly from the first marketing touch to a successful e-commerce experience. The result? Your customer becomes your loyal brand advocate.