To win consumers in an age where experience is the battleground, success lies in unlocking data to know consumers and providing them what they want — time and time again, journey after journey. But data is both the solution and the problem. In a global survey of 550 brand leaders, we learned that brands today aren’t able to translate data into actionable insights, and 65% of branded manufacturers can only access none to a moderate amount of the consumer data.
The promises of AI and data science loom large. But data alone won’t save the day. Hear firsthand how Roots has incorporated data into its consumer products strategy. We'll have a fireside chat regarding how to become a data-driven consumer products leader.