How Shopper Data Transformed Burton Snowboard’s D2C Strategy
Oct. 19, 2020 • Webinar 2pm ETRegister
Burton Snowboards has always focused on what’s best for riders. This customer-first commitment recently spurred a digital transformation project to enhance their data tracking capabilities and commerce functionality, and ultimately, improve the customer journey.
As their business has evolved, Burton’s executive team identified the direct to consumer channel as a significant growth opportunity at this stage in the company’s lifecycle. With the help of Salesforce and OSF Digital, they are now able to get a 360-degree view of their customers across their commerce, service and marketing systems. This panel discussion with Burton Snowboards, Salesforce and OSF Digital will dive into:
- Direct to consumer trends and insights that influenced the vision for the project
- Business and department drivers that led to a multi-cloud integration
- How the data collected influences strategy and operations throughout the business