How Molson Coors Beverage Company is Venturing Into New Categories and Channels

Dec. 15, 2021  • Webinar 2pm ET

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Many companies today are realizing that to succeed, they must create new business models in an ever-connected world of humans, machines and devices – it’s about doing more in less time and creating new opportunities.

For over two centuries, the Molson Coors Beverage Company (MCBC) has been a leader in the brewed beverages category delivering innovation time and again. Recognizing there is opportunity to capture additional growth through expansion into new categories, MCBC is transforming its business models to expand beyond beer. In this new webinar, learn how MCBC manages new categories along with processes of doing business with new channels.  Attendees will: 

  • Hear from Lindsay Winn, VP of Commercial IT, as she discusses with Sunil Rao, VP and GM of Salesforce for Consumer Goods, how MCBC’s digital transformation partnership with Salesforce allows them to stay agile 
  • How the company is delivering new beverage innovations and driving strong partnerships with customers as they venture into new channels