Against the backdrop of COVID-19’s temporary but devastating impact on brick and mortar retail, increased pressure and competition in e-commerce is shining a spotlight on Customer Lifetime Value (CLV). The retailers that acquire, convert, and retain customers at the lowest cost are the ones that will be able to sustain – or grow – their profitability in the years to come.

In this webinar, industry leaders will share examples, data, and insights into three ways a retailer’s returns and exchanges strategy can build year-round CLV: 

  • Cost Retention: optimizing exchanges and returns to capture potential revenue
  • Customer Experience: building a seamless, customized experience for customers who are economically sensitive
  • Promotional Opportunities: act on opportunities to educate customers about return policy and sustainability among others