Dive Brief:
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Urban Outfitters reported Q2 sales, including store, catalog, and online, decreased 10% year over year, while Free People saw Q2 sales rise 21% and Anthropologie saw Q2 sales rise 6%.
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That left overall same-store sales at the company flat compared to last year.
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Urban Outfitters stores cater to a younger shopper, a demographic that has been reluctant to spend much anywhere lately.
Dive Insight:
UO has introduced an activewear line and made other changes to its merchandising. So far, though, not much has changed. Free People and Anthropologie, which both cater to older and more free-spending shoppers, continue to carry Urban Outfitters, the company, while the namesake brand continues to falter.