Dive Brief:
- Nike Inc. reported its fiscal 2015 first quarter results Thursday, with revenues up 15% from the same time last year to $7.98 billion, beating analysts' expectations of $7.84 billion.
- Revenue for the Nike brand was up 15% to $7.4 billion, while revenue for Converse was up 16% to $575 million.
- Strong demand for the brand was helped by Nike's marketing efforts during the World Cup, where the company sponsored fan-favorites like Ronaldo and Neymar.
Dive Insight:
If anyone needed more proof that activewear is cool, hot, and winning, this is it. With an uptick in demand for the latest sportswear worn by the stars, Nike is in good position to implement a stated plan to expand its NikeFuel activity-tracking software to more products.