Dive Brief:
- Bonobos Inc. has named former Coach executive Francine Della Badia as its CEO, effective June 1.
- Founder and CEO Andy Dunn will lead the board as executive chairman and continue to be the main spokesman for the apparel company.
- Bonobos, parent the Bonobos, AYR and Maide brands, plans to add up to 30 brick-and-mortar showrooms by 2016.
Dive Insight:
Bonobos Inc. founder and CEO Andy Dunn will assume the role of executive chairman as the company brings on Francine Della Badia to serve as CEO starting June 1. Della Badia is a veteran retail executive who has held positions with Coach, Victoria’s Secret, J.Crew and Gap Inc. It seems like Bonobos believes Della Badia's extensive experience will help the company as it grows.
With $65 million in web sales logged in 2013, Bonobos is growing fast and looking to expand its physical presence. Last year, the company won $55 million in venture funding to build 30 new “guideshops” where consumers can try on clothing and place orders; Bonobos now operates 17 of the showroom locations nationwide.