Retail is Ripe for Advocacy
When customers want help with making a retail purchase, they turn to their peers via online reviews and social media to find a trusted recommendation. In this ebook, we take a look at why it’s critical for retail companies to implement an industry-tuned VoC program that not only collects customer feedback but also converts those customers into advocates. Customers in retail programs are nearly three times as likely to become advocates than those in other industries, making the case that retail is ripe for advocacy.