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With the heightened expectations of shoppers for convenience and service, retailers have to be able to provide a seamless omni-channel experience that merges both online and in-store. 

By properly leveraging store networks, streamlining order execution and enabling customers, retailers can create an omni-channel fulfillment strategy that gives shoppers visibility to inventory and flexible fulfillment options while also ensuring the customer delivery promise is met in the most efficient and cost-effective way possible.