Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple? – Mobile Marketer

Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple?
With neat features like a built-in digital wallet and better integration with desktop and tablet devices, Microsoft’s newly revealed Windows Phone 8 mobile operating system strengthens the company’s gambit to be one of the top three mobile players.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Brand Watch: Why Gilt Groupe wins at mobile-first
Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, who is increasingly raising the bar and continuing to build its mobile-first powerhouse.
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Maybelline pushes augmented reality, image recognition for print campaign
L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.
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Random House tests QR codes to deliver brand content in restaurants
Random House will begin testing a new mobile strategy on July 1 that will see the publisher place QR codes on children’s menus in 139 restaurant locations.
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Rand McNally targets motor home owners via RV dealer-locator app
Rand McNally is teaming up with the Recreation Vehicle Dealers Association of North America for a mobile app that will provide motor home owners easy access to RV dealers and service providers.
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How luxury brands can trigger mcommerce during summer sales – Luxury Daily
Luxury Daily today – How luxury brands can trigger mcommerce during summer sales; Yves Saint Laurent name change: Messing around with 45-year history?
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Stay denied: Federal court gives green light to text-spam lawsuit against Google
A federal court in Oakland, CA, denied Google’s motion to stay a class-action lawsuit filed against it by named plaintiffs Nicole Pimental and Jessica Franklin.
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