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Will Google’s new social sharing app cut through the competition? – Mobile Marketer

Will Google’s new social sharing app cut through the competition?
Google’s introduction of a new social sharing application, Spaces, underscores consumer demand for group conversation hubs on mobile platforms while highlighting the proliferation of these services – a hurdle that even a behemoth such as Google may struggle to overcome.
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Heineken, Major League Soccer uncap team rivalries with custom emoji
Heineken and Major League Soccer are brewing awareness for their annual Rivalry Week festivities by rolling out a custom emoji that will appear in any Tweet containing the #RivalryWeek hashtag.
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50pc of kids have social media accounts by age 12: report
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
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NBA scores mobile viewers with YouTube channel featuring fan-created content
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
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