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Why virtual reality is potentially brands’ next lucrative storytelling medium – Mobile Marketer

Why virtual reality is potentially brands’ next lucrative storytelling medium
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
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Q&A: Ruby Tuesday woos young moms via mobile and social
Casual dining chain Ruby Tuesday is on a mission to win back young mothers and families after an earlier repositioning to take the chain upscale drove them away, with mobile a significant part of the strategy for accomplishing its goal.
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H&M unites social media influence with in-store action for Recycle Week
Apparel and accessories retailer H&M is combining the influence of a well-known music artist with mobile video, social media and popular blogger themes for a new campaign urging consumers to recycle.
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7-Eleven pairs in-store efforts with microsite for Slurpee celebration
Convenience store chain 7-Eleven is celebrating the 50th anniversary of its well-known slushie drink with a bevy of mobile-first activations including a microsite, Snapchat filter and hashtag to encourage customers to invent new ideas for Slurpee cups.
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