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Why mobile is the ideal indoor marketing medium – Mobile Marketer

Why mobile is the ideal indoor marketing medium
Mobile devices are becoming more than just companions for consumers – they are tools used along the path to purchase. And, smart marketers are using a variety of technologies to cater to new and existing customers.
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Spotify tackles music discovery via app update
The mobile music space continues to heat up with Spotify rolling out an update for its mobile application that focuses on discovery and personalization.
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Ford fuels up print brochures with mobile
Ford is betting big on mobile with a nationwide initiative that brings ten of the car brand’s dealership brochures to life through digital watermarks.
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Buzzfeed personalizes news reading experience via app update
Buzzfeed has unveiled a new version of its mobile application that allows users to customize their story feed.
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