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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

Why McDonald’s still bets on QR codes for mobile activations at scale
McDonald’s continues to see extensive reach through the use of QR codes on its products, leading to the company’s use of the technology for a campaign in partnership with the National Football League offering exclusive video content when consumers scan the codes found on McDonald’s medium-sized beverages and fries.
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Express taps rich media messaging to activate GQ Magazine contest
Fashion retailer Express is betting on Iris Mobile’s Rich Media Messaging for a seasonal campaign with Condé Nast’s men’s magazine GQ that awards one selected entrepreneur with a grant based on public votes submitted via text.
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US Open courts mobile fans with location-based messaging, streamlined content
The US Open tennis tournament kicked off this week with new mobile applications that leverage location-based push messaging with rich media for the first time and incorporate a test of beacon technology.
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College stadiums pilot way to leverage mobile for content delivery to fans
Football stadiums at five United States colleges will build engagement with fans this season by broadcasting personalized video highlights, play-by-analysis, interactive games and more via a mobile application.
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