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Why marketers should follow beauty brands’ use of augmented reality – Mobile Marketer

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Why marketers should follow beauty brands’ use of augmented reality
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability for consumers to try on products, a strategy which other marketers could benefit from following.
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Kim Kardashian’s trend-tapping marketing plan continues with emoji app
Kim Kardashian West is continuing to expand her brand image as an integral aspect of pop culture with a new emoji keyboard, which already has fans and consumers abuzz with its racy images.
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Google suggests intent more useful than demographics on mobile
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
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Bentley returns to roots with Continental heritage video
British automaker Bentley Motors is using its heritage to promote and underscore the evolution of the Continental line.
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