Why luxury automakers should develop mobile sites – Luxury Daily

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Why luxury automakers should develop mobile sites
Luxury automakers that develop a mobile-optimized site increase the chances of wooing brand loyalists and increasing sales in a cost-effective and cross-platform direction.
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What brands lose by not joining Twitter
Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.
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Kiehl’s drives in-store traffic with spa opening, flagship exhibit
L’Oreal-owned Kiehl’s skincare is enticing consumers in-store with an interactive anniversary exhibit and brand-new spa in its New York stores.
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Fontainebleau promotes end-of-summer bash with Pitbull video
Hotel Fontainebleau Miami is targeting affluent, ready-to-party millennials with its Labor Day promotion package featuring pop artist Pitbull.
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Harrods taps social media contest to reward loyalists
British department store Harrods is rewarding its most loyal customers and celebrating social media milestones by giving away money to a consumer that follows the brand’s Twitter feed.
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Mulberry, Christian Louboutin, YSL and Starwood – News briefs
Today in luxury marketing – Mulberry aims to keep quality high, despite rising costs and growing demand; Sole searching in Christian Louboutin, Yves Saint Laurent case.
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Driving cross-channel business value with mobile
What passes for mobile commerce today often amounts to little more than a simple iPhone application or a mobile-optimized Web site
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