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Why email is the anchor for mobile marketing – Mobile Marketer

Why email is the anchor for mobile marketing
Mobile is quickly becoming the go-to place to check email, sometimes even more than desktop. Therefore it is critical that marketers not only optimize emails but also weave the channel into every aspect of a mobile campaign.
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Nike takes a 360-degree digital swing at golf via branded app
Nike is helping golfers improve their game with an iPhone application that uses photos, social media and location.
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Pandora’s posts mobile ad gains, with more growth to come
Pointing to the growth in mobile advertising, Pandora Media Inc. recently reported that ad revenue from mobile represented approximately 55 percent of total advertising revenue in the first quarter of 2012, the highest number for mobile yet from the company.
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Sprint launches interactive cinema experience to create personalized dreams for mobile devices
Sprint has rolled out an interactive on-screen cinema experience that encourages moviegoers to turn off their mobile device in exchange for a custom mobile phone dream.
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Popular Science enlists augmented reality to bridge printed page, digital world
The latest issue of Popular Science harnesses augmented reality to integrate the printed page with the digital world with the assistance of a new mobile app.
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Understanding the political mobile campaign
Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.
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