Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Why a mobile app-only approach is a mistake – Mobile Marketer

Please click here to sign up for Mobile Marketer

Why a mobile app-only approach is a mistake
Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.
Please click here to read the entire story on Mobile Marketer
 
New FTC privacy guidelines cut wider swath through mobile
New guidelines over protecting children’s privacy from the Federal Trade Commission specifically reference mobile applications and device identifiers, promising to impact a wider array of mobile companies.
Please click here to read the entire story on Mobile Marketer

Lincoln highlights location to drive end-of-year dealership traffic
Lincoln is relying on mobile advertising to drive consumers to dealerships for an end-of-year marketing push that is aimed at showing off the brand’s sedan and crossover cars.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer