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Who wins the apps versus mobile site debate? – Mobile Marketer

Who wins the apps versus mobile sites debate?
There is a continuous debate in the mobile industry on whether mobile applications or optimized sites are a better choice for marketers. Companies looking to invest in the space should first set a goal and have a clear understanding of their target consumer.
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Rich media ads deliver engagement rate of 12.8pc: report
Rich media mobile ads are delivering an engagement rate of 12.8 percent on average across all devices types, platforms and ad placements, according to a new report from Celtra.
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Oreo centers product launch campaign around mobile game, social media Nabisco’s Oreo is plugging its new line cookies through a mobile ad campaign that lets users interact with the products by using rich media and pushing social media.
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Showtime Sports revamps digital offerings with HTML site
Showtime Sports is rolling out a new mobile experience that lets fans catch up with their favorite sports, regardless of what device they are on. 
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Popular Science digital belly band drives brand engagement for BASF
With 70,000 subscribers to its iPad edition, Popular Science is looking to attract more tablet advertisers with a new digital belly band ad format requiring users to tap the band before they can start reading the issue.
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Editorial calendar 2013 for Mobile Marketer
Here’s the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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Transitional marketing and the connected screen
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
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