Which mobile channel will reign this holiday season? – Mobile Marketer

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Which mobile channel will reign this holiday season?
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack?
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PepsiCo puts QR codes in the center of new global campaign
PepsiCo is mobilizing its huge Live for Now global campaign by plastering QR codes on soft drink cups that let users keep up-to-date with the newest entertainment news.
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Static banners generate more accidental clicks than rich media banners: report
In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks.
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Barneys solidifies mobile efforts with new HTML5 site
High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.
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Pernod Ricard enlists mobile to help launch new vodka targeting young adults
Premium spirits and wine company Pernod Ricard is leveraging mobile to help it introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.
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