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What role do networks play in mobile if major hardware makers have their own? – Mobile Marketer

What role do networks play in mobile if major hardware makers have their own?
With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.
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Playboy lets users star in their own movie via new mobile app
Playboy has rolled out a mobile application that lets users star in their own movie scene alongside several of the company’s most recognizable Playmates.
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Is Draw Something set up for brands in the long-term?
Games are consistently ranked as a top application category for consumers and with the emphasis on pictures and social media, Draw Something could shake out to be a hit for brands to advertise in. But is Draw Something here to stay or is it just another gaming fad?
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LA Galaxy, Shasta tap mobile bar codes to drive user engagement
Soccer team LA Galaxy and Shasta are using mobile bar codes to offer fans exclusive video content and rewards.
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International Olympic Committee rolls out foursquare initiative to make games more social
The International Olympic Committee is using foursquare as part of its commitment to making social an integral part of the 2012 Summer Olympic Games in London.
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Leap Wireless launch of prepaid iPhone could put pressure on carriers
Carrier Cricket’s Leap Wireless has become the first prepaid carrier to offer Apple’s iPhone, showing that although there is a demand for smartphones, post-paid wireless carriers might have to fight for new and existing consumers in the future.
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Inspirato targets affluent traveler traffic through New York Times ads – Luxury Daily
Luxury Daily today – Inspirato targets affluent traveler traffic through New York Times ads; Shopbop bolsters Chinese experience via increased customer service options.
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Gung-ho Michael Becker dishes on MMA’s North America progress
Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.
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Consistency and multi-touchpoint experience design
One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.
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