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Mobile minefields – and how to avoid them – Mobile Marketer

Mobile minefields – and how to avoid them 
Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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8pc of magazine pages contained mobile bar code in Q1: study
QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.
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Arby’s pushes new product with location-based mobile initiative
Fast food giant Arby’s is spreading the word about its new healthy meal options with a mobile advertising campaign.
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Jawa pays $2 million-plus to settle premium SMS suit
Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.
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Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app
Dessert chain Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores’ inventory.
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4 ways retailers can fight showrooming
Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.
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