Webinar on March 30: Steven Alan: Why mobile is the answer to a connected customer experience
A recent report from iVend Retail found that retailers are losing out on conversions due to a lack of personalization and unconnected customer experiences across online, mobile and in-store interactions.
In fact, 70 percent of consumers polled in North America agreed that shopping online was more convenient than in-store, and that shopping in a traditional bricks-and-mortar store felt like a let-down after transacting online.
How can retailers improve customer conversion by leveraging all channels in unison? The answer is the palm of your hand.
In this webinar, Dawn Trenson, director of ecommerce at apparel and accessories retailer Steven Alan, and Phil Granof, chief marketing officer of sponsor NewStore, will talk about the effect of mobile on the connected in-store experience, including:
? Providing a personalized omnichannel shopping experience
? Empowering store associates
? Ensuring accurate inventory
? Obtaining a holistic view of consumer behavior, regardless of space and time
Dawn Trenson, director of ecommerce, Steven Alan
Phil Granof, chief marketing officer, NewStore
This is one in a series of educational webinars produced by this publication.
Attendees can request a copy of the deck.