Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?
Mobile commerce is entering a new era of growth, spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing and buying on-device and in-store.
In this free hour-long webinar on Wednesday, Dec. 4 at 2 p.m. ET, senior executives will discuss what to expect in mobile commerce in 2014 – a year which is sure to be critical for retailers who must now tailor to the regular shopper, rather than the one-off, tech-savvy mobile consumer.
“Mobile commerce’s growth trajectory shows nothing but promise,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York. “Thanks to mobile, consumers now expect retailers to be open everywhere and anywhere.
“However, much has to change in terms of retailing as consumers carry the store with them, reversing roles and increasing expectations of service and delivery,” he said.
Sponsored by Zoove, this webinar is one in a series produced by Mobile Commerce Daily to inform and educate retailers, marketers and financial services companies on the ins and outs of mobile commerce. Like its predecessors, the Dec. 4 effort will also focus on mobile’s role next year to drive traffic to other channels.
Date and time
Wednesday, Dec. 4 at 2 p.m. to 3 p.m. ET
How retailers can best capitalize on mobile, both in-store and on-device, to drive sales and boost ROI
What retailers, brands and financial services firms can expect in the year ahead
Which mobile channel, if any, will be the breakout star in 2014
How mobile is changing the shopper
The evolution of showrooming
Surprises ahead and how to act or react
Lessons learned from 2013
Crafting strategy for next year to include mobile in a multichannel context
What not to do in mobile in 2014
Dirk Rients, senior vice president and director of mobile, DDB Chicago
Joe Gillespie, president/CEO, Zoove
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.