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Walmart exec: To combat Amazon, focus on in-store experience – Mobile Marketer

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Walmart exec: To combat Amazon, focus on in-store experience
NEW YORK – A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that while customers may be showrooming in retail stores, Amazon is still hampered by the fact that it does not have a physical presence.
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75pc of consumers access smartphones in-store: Forrester
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
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Lancôme exec: Limited resources? Focus on tablets
NEW YORK – A Lancôme executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that marketers who have limited resources should focus on tablets because the devices are highly immersive, intimate and transformative.
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Norwegian Cruise connects consumers to brand via mobile app
Norwegian Cruise is letting consumers explore and plan their dream vacation with a new mobile application.
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WeatherBug rolls out in-app alerts to keep consumers safe
WeatherBug has revamped its Android application with new features that help get information to consumers quicker and more efficiently.
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Apps are best measured with engagement metrics: Artisan exec
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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