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Walgreens’ new mobile platform refreshes on-demand skincare, telehealth resources – Mobile Marketer

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Walgreens’ new mobile platform refreshes on-demand skincare, telehealth resources
Walgreens is spotlighting its skincare services through a new platform available on its mobile site and application, enabling visitors to virtually connect with on-call dermatologists, access information about common conditions and receive product recommendations through live chats with pharmacy staff.
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Social ad engagement increases by 10pc with emoji inclusion: Twitter
Emojis have proven their worth in mobile marketing, with social media ads containing branded emojis capturing an almost 10 percent increase in consumer attention, according to new research from Twitter.
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Red Cross connects military services members with their families via mobile
The American Red Cross’ newest mobile application, Hero Care, aims to connect military service members with their families and vice versa, showcasing mobile’s unique abilities as the most ubiquitous digital channel.
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