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Walgreens expands Google Play search program based on early success – Mobile Marketer

Walgreens expands Google Play search program based on early success
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
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General Mills asks mobile users to elect favorite cereal monster
General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favorite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize.
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Connected marketing replaces mobile-first for new trade group
Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices, according to mCordis.
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