Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads – Luxury Daily

 

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Using in-store technology to enhance the luxury retail experience
The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image. 
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Charbonnel et Walker leaves no channel behind for Valentine’s Day marketing
London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news. 
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Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads
Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device. 
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Montblanc creates unique bracelets to raise awareness, funds for pediatric cancer
Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children’s Cancer Center and has created two special-edition bracelets to benefit the cause. 
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Trianon Palace Versailles debuts five-senses package for Valentine’s Day
Waldorf Astoria Hotels & Resorts’ Trianon Palace Versailles has created a special couple’s package that looks to heighten all five of guests’ senses and encourage romance just in time for St. Valentine’s Day. 
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Trump Hotels, Diane von Furstenberg, Ralph Lauren and Halston – News briefs
Today in luxury marketing – Trump Hotel Collection to turn Old Post Office into luxury hotel; Diane von Furstenberg puts prints on Diet Coke; Ralph Lauren’s third quarter profits up; Halston plots its comeback.  
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Is this the tipping point for mobile commerce?
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.  
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