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Vacheron timepiece app teaches horology to pique interest in new watch – Luxury Daily

Versace inspired by counterfeiting in M.I.A. Versus collection
Italian fashion house Versace is tapping the sensibilities of millennials with an email campaign that touts the arrival of its Versus Versace capsule collection in collaboration with British-Sri Lankan recording artist M.I.A., whose real name is Mathangi “Maya” Arulpragasam.
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Neiman Marcus features bespoke falcon set, $1.5M speakers in Christmas Book
Department store chain Neiman Marcus is setting the tone for the holiday season through a charity initiative found within the 87th edition of its Christmas Book that calls for the retailer to donate a percentage of proceeds from its Fantasy Gift assortment to the The Heart of Neiman Marcus Foundation.
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Park City, Utah looks beyond slopes to expand luxury offerings
Park City, UT, is quietly evolving into a vibrant travel destination centered on skiing that may attract the attention of luxury retailers looking for a fresh location in the near future.
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Aston Martin amasses strong following for Friday film series
Week after week British automaker Aston Martin has been reinforcing its Friday film tradition that explores the brand’s history, examines certain models, travels to exclusive events and discusses design aesthetics, while amassing a devoted social media following.
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Vacheron timepiece app teaches horology to pique interest in new watch
Swiss watchmaker Vacheron Constantin is pairing brand history with horology education in a new mobile application that delves into its latest watch.
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Dorchester reconnects with Fashion Prize winner for holiday jewelry line
The Dorchester Collection hotel chain is collaborating with Anndra Neen, the winning design team of the 2011 Dorchester Collection Fashion Prize, for a line of jewelry that will be sold exclusively at the Beverly Hills, CA, location through December.
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Giorgio Armani, Cartier, Daimler and Audi – News briefs
Today in luxury marketing – The Armani experience; Historic strike at French luxury house Cartier; Daimler gets over 30,000 orders for new Mercedes S-Class; Audi’s Keogh calls Tesla ‘cool,’ questions sales model.
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Do luxury brands need pop-up shops?
I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?
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